Take a healthy hint from Ballygowan
6 March 2009
Ballygowan also has a selection of flavoured still waters called Ballygowan Hint of Fruit. These are Orange and Mango, Cranberry and Lime and Strawberry. They are all sugar free.
Despite experts recommending the consumption of 2 litres of water, every day, many Irish people find it difficult to drink even one small bottle, let alone a quantity of 2 litres.
However, Ballygowan has made the healthier choice the easier choice with the relaunch of its new range of sugar-free, flavoured waters - Hint of Fruit. With three flavour combinations from which to choose, Hint of Fruit will particularly appeal to the taste buds of those seeking an alternative to fizzy, sugary drinks.
Following extensive taste tests, Ireland's number one water has managed to bottle its pure, original product with a tropical hint of Orange and Mango; the rather cosmopolitan Cranberry and Lime and the somewhat sophisticated and brand new Strawberry Hint of Fruit.
According to Ballygowan, the addition of real fruit ensures that the Hint of Fruit range provides not only a delicious and refreshing drink but also, a mouth-watering bouquet which is a real winner, every time.
"Because of the purity of our Ballygowan product, we were keen to introduce a new range of waters but were anxious for customers to receive a product that endorsed the concept of the healthy option," said Gary Osborne of Ballygowan. "Irish consumers are very sophisticated and are acutely aware of the health benefits of drinking water. Awareness of the growing obesity problem in Ireland is significant and ongoing media attention has ensured that consumers are aware of its main causes. The Hint of Fruit, sugar-free option provides real choice to those seeking the low calorie option.
"Our research shows that people do want to drink more water as part of a healthier, daily routine, but often find it difficult because of the perceived flavourless qualities of water."
The new Hint of Fruit range is available in 500ml packs so is perfect for those on the move and wanting a healthier, maximum taste alternative to main stream soft drink brands, tea or coffee.
"We are confident that the sugar-free Hint of Fruit range will appeal to both adults and children alike," said Mr Osborne, "particularly as so many parents prefer to offer their children a water option rather than fizzy drinks."
The new Ballygowan range is low in calories and free from artificial colour or preservatives.
